Rivac LabsSearch Query Analyst
Every paid search account leaks money to search terms that should never have triggered an ad in the first place — near-matches, irrelevant intent, and junk queries that quietly eat 20-30% of spend without anyone noticing until the report is pulled apart line by line. This service mines the actual search-term data, builds a tiered negative-keyword architecture, and maps remaining keywords to real buyer intent so spend concentrates on queries that convert. It's for accounts where volume looks fine but efficiency has been sliding, or where nobody has done a proper search-term pass in months. The result is recovered budget without losing the traffic that was actually working.
How We’d Approach This
A clear, staged plan — not a black box
- 1
Pull the full search-term report across every campaign and flag exactly which queries are burning spend with zero conversions.
- 2
Build and apply a negative-keyword list and intent-tier mapping to one campaign, tracked against a wasted-spend-recovered target.
- 3
Show the dollar amount recovered and any conversion-rate lift before extending the process further.
- 4
Roll the negative-keyword architecture out account-wide and set a recurring review cadence so query hygiene doesn't decay again.
What You Get
Deliverables from this engagement
- A cleaned, tiered negative-keyword list applied at the account and campaign level
- An intent-mapping document classifying keywords by buyer stage
- A wasted-spend-recovered report with before/after numbers
- A recurring search-term-review process your team or ours can run going forward
Six Ways We Could Architect This
Different engagement, different build — pick the shape that fits
There’s more than one way to deliver on this service. Browse a few of the ways we’d structure the work, depending on your speed, budget, and integration needs.
Ready to get started?
Tell us what you’re trying to get done and we’ll help you find the highest-leverage place to start — scoped small enough to prove itself before you commit to anything bigger.
Talk to us about Search Query AnalystMost engagements like this start as a $500–$2,500 pilot — see full pricing.