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Rivac AI Labs
Paid Media & Advertising

Paid Media Auditor

Before you take over an account, sign off on a quarter's spend, or walk into a competitive pitch, you need a real diagnosis, not a skim. This audit runs a 200+ point checklist across account structure, tracking accuracy, bidding logic, creative quality, and historical performance to surface exactly what's broken, what's underperforming, and what's quietly costing money nobody has flagged. It's built for account handoffs, quarterly health checks, and agency pitches where credibility depends on catching what the incumbent missed. You walk away with a scored, prioritized picture of the account instead of a gut feeling about it.

This is a capability we deliver for you as a service, not a role we’re hiring for.

How We’d Approach This

A clear, staged plan, not a black box

These are the service-specific steps inside our six-step process.

  1. 1

    Run the full 200+ point checklist across structure, tracking, bidding, creative, and historical spend to find every leak and risk.

  2. 2

    Where an issue is worth proving out, fix and test the single highest-impact item first rather than changing everything at once.

  3. 3

    Deliver the findings in a prioritized, plain-numbers walkthrough, what's broken, what it's costing, what to fix first.

  4. 4

    Hand off a ranked action list your team can execute against, with the option for us to implement it directly.

What You Get

Deliverables from this engagement

  • A scored, 200+ point audit report covering structure, tracking, bidding, and creative
  • A prioritized action list ranked by estimated impact and effort
  • An account health score usable for takeover decisions or competitive pitches
  • A walkthrough session covering findings and next steps

Six Ways We Could Architect This

Different engagement, different build, pick the shape that fits

There’s more than one way to deliver on this service. Browse a few of the ways we’d structure the work, depending on your speed, budget, and integration needs.

Read all 6 architectures as text

Lean Fast-Start Architecture

Account Access

  • Client Grants Account Access
  • Platform Login Verification

Manual Checklist

  • Spreadsheet 200 Point Checklist
  • Structure and Tracking Review
  • Bidding and Creative Review

Pilot Fix

  • Single Highest Impact Fix
  • Result Comparison

Delivery

  • Written Findings Document
  • Client Walkthrough Session
  • Ranked Action List

Lightweight Operations Notes

  • Process Owner Assigned
  • Manual Backup Notes

Cloud-Native / Managed Services Architecture

Managed Data Intake

  • Ad Platform APIs
  • Cloud Storage Snapshot

Managed Checklist Tool

  • Structured Audit Checklist Tool
  • Automated Field Population

Scoring Engine

  • Weighted Scoring Model
  • Account Health Score

Reporting

  • Scored Dashboard
  • Prioritized Action List
  • Client Facing Summary Deck

Platform Operations

  • Access and Permissions Setup
  • Automated Backup Job
  • Uptime Monitoring Service

Event-Driven & Automation-First Architecture

Scheduled Trigger

  • Quarterly Audit Trigger
  • Account Takeover Trigger

Automated Data Pull

  • Multi Platform API Pull
  • Historical Spend Aggregation

Automated Scoring

  • 200 Point Rule Engine
  • Anomaly and Risk Flagging

Draft and Alert

  • Auto Generated Draft Report
  • Auditor Review Alert
  • Client Notification Queue

Automation Operations

  • Retry and Dead Letter Queue
  • Automation Health Check
  • Rule Version Log

Enterprise-Grade & Compliance-Ready Architecture

Audit Repository

  • Access Controlled Audit Store
  • Historical Audit Versioning

Compliance Checks

  • Data Privacy Checklist
  • Ad Policy Compliance Checklist

Sign Off Workflow

  • Auditor Findings Draft
  • Peer Review Gate
  • Client Sign Off

Governed Output

  • Final Scored Report
  • Ranked Action List
  • Retention Policy Archive

Risk and Vendor Oversight

  • Vendor Risk Assessment
  • Annual Policy Review

AI-Augmented, Human-in-the-Loop Architecture

Signal Layer

  • Full Account History Export
  • 200 Point Rule Library

AI Diagnostic Layer

  • AI Rule Scanner
  • Draft Findings and Priority Ranking

Human Approval Gate

  • Senior Auditor Validation
  • Findings Adjustments

Delivery and Learning

  • Approved Report Delivered
  • Client Walkthrough
  • Feedback Into Rule Library
  • Rejected Finding Reworked
  • Follow On Engagement Signal

Quality Assurance Layer

  • Confidence Score Threshold Check

Integration-Heavy / Ecosystem-Connected Architecture

Ad Platform Layer

  • Google Ads
  • Meta Ads
  • Microsoft and Amazon Ads

Client Systems

  • CRM
  • Analytics Platform
  • Finance System

Audit Core

  • Unified Audit Data Layer
  • Scoring and Ranking Engine

Handoff Outputs

  • Client BI Tool Export
  • Ranked Action List Handoff
  • Implementation Ticket Queue

Sync and Data Quality Operations

  • Error and Sync Monitoring

More in Paid Media & Advertising

Ready to get started?

Tell us what you’re trying to get done and we’ll help you find the highest-leverage place to start, scoped small enough to prove itself before you commit to anything bigger.

Talk to us about Paid Media Auditor

Most engagements like this start as a $500–$2,500 pilot, see full pricing.

Questions? Book a free call