Paid Media & Advertising

Paid Social Strategist

Meta, LinkedIn, and TikTok reward completely different targeting logic, creative formats, and budget pacing, but a lot of paid social programs still run the same campaign structure across all three because it's easier to manage that way. This service builds a platform-native strategy for each channel, audience targeting, budget allocation, and campaign structure tuned to how each platform's algorithm actually behaves, instead of a one-size-fits-all approach. It's for teams running paid social across multiple platforms who suspect budget isn't going where it should, or who are launching on a new platform without a real strategy behind it. The outcome is a coordinated program where each platform gets what it needs to perform, and budget shifts toward whichever one is actually delivering.

This is a capability we deliver for you as a service, not a role we’re hiring for.

How We’d Approach This

A clear, staged plan, not a black box

These are the service-specific steps inside our six-step process.

1
Review current paid social spend and performance by platform to see where budget and creative are mismatched to how each platform's algorithm works.
2
Test a platform-specific targeting and budget-allocation approach on the highest-potential platform first, against an agreed cost-per-result target.
3
Compare pilot results to the prior cross-platform approach in plain numbers before reallocating the full budget.
4
Roll out the winning, platform-native structure across Meta, LinkedIn, and TikTok, then rebalance budget monthly based on real performance.

What You Get

Deliverables from this engagement

A platform-by-platform paid social strategy and budget-allocation plan
Audience-targeting and campaign-structure documentation for Meta, LinkedIn, and TikTok
A performance report comparing platforms on cost-per-result
A monthly budget-rebalancing process for ongoing management

Six Ways We Could Architect This

Different engagement, different build, pick the shape that fits

There’s more than one way to deliver on this service. Browse a few of the ways we’d structure the work, depending on your speed, budget, and integration needs.

Read all 6 architectures as text

Lean Fast-Start Architecture

Ads Manager Accounts

Meta Ads Manager
LinkedIn Campaign Manager
TikTok Ads Manager

Manual Setup

Same Campaign Structure Everywhere
Shared Creative Assets

Manual Tracking

Spreadsheet Cross Platform Tracker
Cost Per Result Comparison

Lightweight Operations Notes

Process Owner Assigned
Manual Backup Notes
Simple Escalation Contact
Weekly Check In Cadence
Lessons Learned Log

Cloud-Native / Managed Services Architecture

Platform APIs

Meta Marketing API
LinkedIn Ads API
TikTok Ads API

Cloud Data Layer

Cross Platform ETL
Cloud Data Warehouse

Managed Reporting

Supermetrics Connector
Cross Platform Dashboard
Platform Benchmark Comparison

Platform Operations

Access and Permissions Setup
Automated Backup Job
Uptime Monitoring Service
Cost and Usage Alerting

Event-Driven & Automation-First Architecture

Performance Signal Layer

Meta Result Signal
LinkedIn Result Signal
TikTok Result Signal

Automated Rule Engine

Cross Platform Budget Shift Rule
Creative Fatigue Detector

Automated Actions

Budget Reallocation Push
Creative Refresh Alert

Notification

Strategist Notification
Monthly Rebalance Log

Automation Operations

Retry and Dead Letter Queue
Automation Health Check
Rule Version Log

Enterprise-Grade & Compliance-Ready Architecture

Brand Safety Governance

Platform Brand Safety Controls
Ad Copy and Claims Approval

Business Manager Access

Access Controlled Business Managers
Budget Change Approval Workflow

Governed Execution

Platform Native Campaign Structures

Audit Trail

Budget Change Audit Log
Quarterly Compliance Report
Cross Platform Spend Reconciliation

Risk and Vendor Oversight

Vendor Risk Assessment
Annual Policy Review
Incident Response Drill
Third Party Access Review

AI-Augmented, Human-in-the-Loop Architecture

Signal Layer

Platform Performance History
Audience and Creative Data

AI Allocation Layer

AI Budget Allocation Model
Platform Specific Targeting Suggestion

Human Approval Gate

Paid Social Strategist Review
Allocation Adjustments

Execution and Learning

Approved Reallocation Executed via API
Cost Per Result Outcome
Feedback Into Allocation Model
Rejected Suggestion Returned
Monthly Client Report

Quality Assurance Layer

Confidence Score Threshold Check

Integration-Heavy / Ecosystem-Connected Architecture

Client Systems

CRM
Customer Data Platform
Ecommerce Product Catalog

Platform Business Managers

Meta Business Manager
LinkedIn Campaign Manager
TikTok Ads Manager

Paid Social Strategy Core

Audience Sync Engine
Creative DAM

Reporting Outputs

Analytics and BI Dashboard

Sync and Data Quality Operations

Error and Sync Monitoring
Data Quality Check
API Rate Limit Handling

Ready to get started?

Tell us what you’re trying to get done and we’ll help you find the highest-leverage place to start, scoped small enough to prove itself before you commit to anything bigger.

Talk to us about Paid Social Strategist

Most engagements like this start as a $500–$2,500 pilot, see full pricing.