Rivac LabsAd Creative Strategist
Automated formats like Performance Max and Advantage+ shift more of the performance burden onto creative than most teams realize, but most creative refreshes are still driven by opinion — someone's tired of an ad, so it gets swapped — instead of evidence. This service builds a structured, hypothesis-driven testing program across responsive search ads, Meta, and Performance Max so creative decisions are backed by data on what actually moves results. It's for accounts where creative feels stale, performance has plateaued, or testing has been happening ad hoc without a real system behind it. You end up with a repeatable process for finding and scaling winning creative instead of guessing.
How We’d Approach This
A clear, staged plan — not a black box
- 1
Review current ad creative and performance data to find which angles, formats, and assets are actually driving results versus just running.
- 2
Launch a structured test of two to three new creative concepts against one campaign with a defined win metric.
- 3
Score the test results together and agree on which concepts earn a bigger share of budget.
- 4
Build out winning concepts across formats — RSA, Meta, Performance Max asset groups — and run a standing testing calendar to keep creative fresh.
What You Get
Deliverables from this engagement
- A creative-testing framework with defined hypotheses and win metrics
- A set of new ad assets — copy variations, Meta creative, Performance Max asset groups — ready to launch
- A test-results report showing which concepts won and why
- An ongoing creative-testing calendar and backlog
Six Ways We Could Architect This
Different engagement, different build — pick the shape that fits
There’s more than one way to deliver on this service. Browse a few of the ways we’d structure the work, depending on your speed, budget, and integration needs.
Ready to get started?
Tell us what you’re trying to get done and we’ll help you find the highest-leverage place to start — scoped small enough to prove itself before you commit to anything bigger.
Talk to us about Ad Creative StrategistMost engagements like this start as a $500–$2,500 pilot — see full pricing.