TikTok Strategist
TikTok rewards a specific kind of content logic — hook speed, sound selection, native formats, and posting rhythm — that doesn't transfer directly from other platforms. This service builds a content strategy tuned to how the TikTok algorithm actually distributes video today, aimed squarely at Gen Z and Millennial audiences, rather than repurposing Instagram Reels and hoping they land. It solves the problem of brands showing up on TikTok with content that looks like an ad and gets buried, by building a native format and testing cadence that earns real distribution. Right for brands that need TikTok to actually work, not just exist as a checkbox channel.
How We’d Approach This
A clear, staged plan — not a black box
- 1
Diagnose your niche's current top-performing formats, sounds, and creators
- 2
Pilot a batch of videos across 2-3 content formats to see what the algorithm rewards for your account specifically
- 3
Review watch-time and completion-rate data to double down on what's working
- 4
Build a repeatable content and posting-cadence system, then operate it or hand it off
What You Get
Deliverables from this engagement
- A content-format playbook tuned to your audience
- A batch of tested, published videos with performance data
- A posting cadence and trend-monitoring routine
- An ongoing or handed-off content production system
Six Ways We Could Architect This
Different engagement, different build — pick the shape that fits
There’s more than one way to deliver on this service. Browse a few of the ways we’d structure the work, depending on your speed, budget, and integration needs.
Ready to get started?
Tell us what you’re trying to get done and we’ll help you find the highest-leverage place to start — scoped small enough to prove itself before you commit to anything bigger.
Talk to us about TikTok StrategistMost engagements like this start as a $500–$2,500 pilot — see full pricing.