Rivac LabsGlobal Podcast Strategist
Launching a podcast without a positioning strategy usually produces a show that sounds fine but never finds its audience or a business model. This service defines who the show is actually for, how it's differentiated in a crowded category, and how it grows and eventually monetizes — sponsorships, premium content, audience-to-product funnels — from day one rather than as an afterthought. It solves the problem founders and brands hit six months into a podcast: decent episode quality, flat downloads, no clear path to revenue. Right for anyone launching or relaunching a show who wants it treated as a real media property, not a vanity project.
How We’d Approach This
A clear, staged plan — not a black box
- 1
Diagnose the competitive landscape and define a specific, differentiated show positioning
- 2
Pilot the first 3-5 episodes to validate format, length, and guest strategy before locking it in
- 3
Review early listener and download data against the positioning hypothesis
- 4
Build a growth and monetization roadmap for ongoing operation of the show
What You Get
Deliverables from this engagement
- A show positioning brief and format specification
- A pilot run of produced episodes
- An audience-growth plan covering distribution, guest strategy, and cross-promotion
- A monetization roadmap tied to audience milestones
Six Ways We Could Architect This
Different engagement, different build — pick the shape that fits
There’s more than one way to deliver on this service. Browse a few of the ways we’d structure the work, depending on your speed, budget, and integration needs.
Ready to get started?
Tell us what you’re trying to get done and we’ll help you find the highest-leverage place to start — scoped small enough to prove itself before you commit to anything bigger.
Talk to us about Global Podcast StrategistMost engagements like this start as a $500–$2,500 pilot — see full pricing.