Rivac LabsEmail Marketing Strategist
Email remains one of the highest-ROI channels available, but only when the fundamentals are right — clean segmentation, lifecycle automations that trigger on real behavior, and deliverability hygiene that keeps you out of spam folders. This service audits your current list health and automation setup, then rebuilds lifecycle flows — welcome, abandonment, re-engagement, win-back — and segmentation so email compounds revenue instead of just sending newsletters into the void. It's for any business with an email list that isn't yet doing the automated, behavior-triggered work that turns a list into a reliable revenue channel.
How We’d Approach This
A clear, staged plan — not a black box
- 1
Diagnose list health, deliverability metrics, and current automation coverage
- 2
Pilot 2-3 priority lifecycle flows, such as welcome or abandonment, and test against a control segment
- 3
Review open, click, and revenue-per-email data from the pilot flows
- 4
Build out full lifecycle automation and segmentation for ongoing operation
What You Get
Deliverables from this engagement
- A deliverability and list-health audit
- Built and tested lifecycle automation flows
- A segmentation strategy tied to behavior and lifecycle stage
- Ongoing performance reporting on revenue per email and flow
Six Ways We Could Architect This
Different engagement, different build — pick the shape that fits
There’s more than one way to deliver on this service. Browse a few of the ways we’d structure the work, depending on your speed, budget, and integration needs.
Ready to get started?
Tell us what you’re trying to get done and we’ll help you find the highest-leverage place to start — scoped small enough to prove itself before you commit to anything bigger.
Talk to us about Email Marketing StrategistMost engagements like this start as a $500–$2,500 pilot — see full pricing.