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Rivac AI Labs
Answer & Generative Engine Optimization (AEO/GEO)

Per-Engine Optimization (ChatGPT, Perplexity, Gemini, Claude, AI Overviews)

ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews each retrieve, rank, and cite sources differently, Perplexity leans heavily on real-time web results and forum content, AI Overviews pulls from traditional search signals, and ChatGPT's browsing behavior differs again, so a single generic AEO approach inevitably underperforms on at least some of them. This service tunes strategy and technical implementation to the specific retrieval quirks of each individual engine, rather than treating AI search as one undifferentiated channel. It's for brands who've done general AEO work and plateaued, or who notice they're strong on one engine and invisible on another. The result is deliberate, engine-specific tuning instead of a one-size-fits-all approach that only really works for one of them.

This is a capability we deliver for you as a service, not a role we’re hiring for.

How We’d Approach This

A clear, staged plan, not a black box

These are the service-specific steps inside our six-step process.

  1. 1

    Diagnose citation performance engine by engine to identify exactly which engines the brand is winning and losing on, and why.

  2. 2

    Pilot an engine-specific tactic, a Reddit-focused play for Perplexity, an AI-Overview-targeted schema fix, a browsing-optimization change for ChatGPT, on the weakest engine.

  3. 3

    Review the citation-rate shift on that specific engine before extending tactics to the others.

  4. 4

    Build out tuned tactics for each remaining engine and monitor per-engine performance as each platform's retrieval behavior evolves.

What You Get

Deliverables from this engagement

  • A per-engine citation-performance breakdown
  • Engine-specific tactical recommendations and implementations
  • A before/after report for each engine addressed
  • An ongoing per-engine monitoring view

Six Ways We Could Architect This

Different engagement, different build, pick the shape that fits

There’s more than one way to deliver on this service. Browse a few of the ways we’d structure the work, depending on your speed, budget, and integration needs.

Read all 6 architectures as text

Lean Fast-Start Architecture

Per Engine Diagnosis

  • Manual Prompt Tests Across Engines
  • Citation Log by Engine
  • Identify Weakest Engine

Single Engine Pilot

  • Which Engine Weak
  • Reddit Focused Content Play
  • Schema Markup Fix
  • Browsing Optimization Change

Measure Impact

  • Re Test Prompts on Target Engine
  • Citation Rate Shift Logged
  • Check Side Effects on Other Engines

Expand to Other Engines

  • Document Working Tactic
  • Apply Tactic Pattern to Next Engine

Cloud-Native / Managed Services Architecture

Managed Data Collection

  • Managed Multi Engine Query Tool
  • Citation Results per Engine API
  • Engine Performance Warehouse

Per Engine Tactic Modules

  • Perplexity Tactic Module
  • AI Overviews Tactic Module
  • ChatGPT Tactic Module
  • Gemini and Claude Tactic Module

Managed Deployment

  • CMS Publish via API
  • CDN and Schema Delivery

Managed Reporting

  • Per Engine Dashboard
  • Automated Weekly Report
  • Client Review Session

Event-Driven & Automation-First Architecture

Trigger Layer

  • Scheduled Multi Engine Prompt Job
  • Citation Results Captured
  • Engine Below Target

Automated Tactic Dispatch

  • Auto Trigger Forum Engagement Task
  • Auto Trigger Schema Fix Task
  • Auto Trigger Browsing Fix Task
  • No Action Logged

Automated Deployment

  • Webhook Publishes Fix

Automated Review Loop

  • Scheduled Re Test Job
  • Citation Delta Logged
  • Improved on Target Engine
  • Mark Engine Tactic as Validated

Enterprise-Grade & Compliance-Ready Architecture

Governed Diagnosis

  • Full Multi Engine Audit
  • Per Engine Risk and Gap Report
  • Prioritized and Approved Engine List

Controlled Tactic Design

  • Tactic Proposal per Engine
  • Brand and Legal Review of Tactic
  • Version Controlled Tactic Record

Approval Gate

  • Stakeholder Sign Off
  • Approved Tactic Record

Audited Rollout

  • Deploy With Change Log Entry
  • Immutable Audit Trail
  • Role Based Access to Tactic Library

Resilience and Monitoring

  • Redundant Monitoring Across Regions
  • Compliance Review Cadence

AI-Augmented, Human-in-the-Loop Architecture

AI Diagnosis

  • Multi Engine Prompt Results
  • AI Analyzes Per Engine Gaps
  • Ranked List of Engine Weaknesses

AI Tactic Generation

  • LLM Proposes Engine Specific Tactic
  • Confidence Score on Tactic
  • Confidence Above Threshold
  • Route to Strategist for Manual Design

Human Approval Gate

  • Strategist Reviews Proposed Tactic
  • Human Approves Tactic
  • Approved Tactic

Deploy and Learn

  • Deploy Tactic to Target Engine
  • Track Citation Rate Shift
  • Feed Result Back Into Tactic Model

Integration-Heavy / Ecosystem-Connected Architecture

Source Systems

  • Analytics Warehouse
  • Engine Performance Aggregator
  • CRM Win Loss Data
  • Support Ticket Themes

Engine Tactic Hub

  • Per Engine Tactic Backlog
  • Perplexity Community Tactics
  • AI Overviews Schema Tactics
  • ChatGPT Browsing Tactics

Publishing and Distribution

  • CMS and Forum Channels
  • Site Schema Layer
  • Content Delivery Network

Downstream Systems

  • Citation Tracking Warehouse
  • BI Dashboard
  • Slack Alert to Growth Team

More in Answer & Generative Engine Optimization (AEO/GEO)

Ready to get started?

Tell us what you’re trying to get done and we’ll help you find the highest-leverage place to start, scoped small enough to prove itself before you commit to anything bigger.

Talk to us about Per-Engine Optimization (ChatGPT, Perplexity, Gemini, Claude, AI Overviews)

Most engagements like this start as a $500–$2,500 pilot, see full pricing.

Questions? Book a free call