Rivac LabsPodcast Strategist
The Chinese podcast market runs on different platforms, discovery mechanics, and monetization norms than Western podcasting, from Ximalaya and Xiaoyuzhou distribution quirks to sponsorship formats that look nothing like Western ad reads. This service builds a show strategy specifically for that market — positioning, platform selection, and format — rather than translating a Western podcast playbook that won't fit local listening habits. It's for brands and creators targeting Chinese-language audiences who need a show built for how that market actually discovers and monetizes audio content.
How We’d Approach This
A clear, staged plan — not a black box
- 1
Diagnose the competitive landscape and discovery mechanics across Chinese podcast platforms
- 2
Pilot a small run of episodes optimized for local platform norms and formats
- 3
Review download, completion, and platform-specific engagement data
- 4
Build an ongoing growth and monetization roadmap for the Chinese market
What You Get
Deliverables from this engagement
- A China-specific show positioning and platform strategy
- A pilot run of produced, platform-optimized episodes
- A distribution and discovery plan across relevant platforms
- A monetization roadmap suited to the local market
Six Ways We Could Architect This
Different engagement, different build — pick the shape that fits
There’s more than one way to deliver on this service. Browse a few of the ways we’d structure the work, depending on your speed, budget, and integration needs.
Ready to get started?
Tell us what you’re trying to get done and we’ll help you find the highest-leverage place to start — scoped small enough to prove itself before you commit to anything bigger.
Talk to us about Podcast StrategistMost engagements like this start as a $500–$2,500 pilot — see full pricing.