AI Crisis Response
Occasionally an AI engine surfaces something genuinely damaging about a brand — a false claim, an outdated scandal treated as current, a competitor's talking point repeated as fact — and it can spread across multiple engines and get cited by prospects before a normal AEO retainer would ever catch it. This is a rapid-response service built for exactly that moment: diagnosing where and how the false or damaging claim is showing up, correcting the underlying sources and signals, and pushing corrected information until the AI engines' answers change. It's for brands facing an active reputational issue inside AI answers, not a routine monitoring gap. Speed is the point — the goal is containment measured in days, not the normal AEO project timeline.
How We’d Approach This
A clear, staged plan — not a black box
- 1
Rapidly diagnose exactly which prompts surface the damaging claim, on which engines, and trace it back to its likely source.
- 2
Deploy the fastest available correction — corrected content, a direct source fix, an authoritative rebuttal — against the single most-cited source first.
- 3
Re-test the affected prompts daily and review results with you as the correction propagates.
- 4
Once contained, build a longer-term prevention plan and hand off ongoing monitoring so the same issue doesn't resurface unnoticed.
What You Get
Deliverables from this engagement
- A rapid diagnostic report showing exactly where and how the claim appears
- Emergency correction actions taken, documented with timestamps
- Daily tracking of the affected prompts until resolved
- A prevention and ongoing-monitoring plan post-containment
Six Ways We Could Architect This
Different engagement, different build — pick the shape that fits
There’s more than one way to deliver on this service. Browse a few of the ways we’d structure the work, depending on your speed, budget, and integration needs.
Ready to get started?
Tell us what you’re trying to get done and we’ll help you find the highest-leverage place to start — scoped small enough to prove itself before you commit to anything bigger.
Talk to us about AI Crisis ResponseMost engagements like this start as a $500–$2,500 pilot — see full pricing.